Become a partner.

Become a FAR partner to take advantage of premiere financial products, pipeline management tools, and our signature “white-glove” service to process loans quickly and get your clients on the path to retirement. To begin the new partner application process, please submit your contact information below.










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By submitting this request for information, I hereby provide my signature, expressly consenting to receive information by email or phone, via automated dialing systems, texting, and/or prerecorded messages, from or on behalf of Finance of America Reverse LLC and its fulfillment partners and may agree to receive other offers on the telephone number I provided above, including my wireless number, even if I am on a State or Federal Do-Not-Call list. I understand consent is not a condition of purchase and that I may revoke my consent at any time. I can revoke consent by calling FAR customer service at 855-421-4745, or contacting my loan officer.

Join the #1 wholesale lender today!

Meet Adam Potafiy

Adam joined Urban Financial as a processor/funder and quickly transitioned to Retail Sales where he earned recognition as the company’s Top Producer. Promoted to an Account Executive position, he is making success happen in FAR’s Wholesale Lending Division demonstrating consistently upward trending numbers. His focus is on developing dynamic business relationships and strategically building revenue for his Wholesale and Correspondent partners.

Previously, he developed a real estate background as a Realtor in Massachusetts and a Real Estate Investor in Oklahoma. In early 2013, Adam and his wife moved to San Diego where he transitioned to Wholesale. He graduated from Oral Roberts University, where he earned his BS in Marketing.