By Aldo Svaldi
The Denver Post, 07/19/2014
Tighter rules on reverse mortgages have reduced their popularity with seniors, something the industry hopes a new ad campaign can change.
Denver is one of three markets, along with Philadelphia and Seattle, where the National Reverse Mortgage Lenders Association is testing a new marketing approach, said Peter Bell, the association’s president.
“The theme is retire smart,” Bell said.
FAR110 [Exp 07/2015]